Your website is a window to a whole world of prospects, all over the globe. Regardless of whether you’re an online retailer looking to sell products directly through your website, or a bricks and mortar business using your website simply to attract customers and showcase what you do, the quality of your website is of paramount importance.
With the plethora of low cost, DIY website creation platforms available, you might be asking yourself – what is the benefit of having a website built professionally by an agency like Erud IT Marketing?
Here we discuss four reasons why professional website design is a much better option for you.
1) Your time is best spent on your business
While DIY platforms are created to make your life as a webmaster as easy as possible, if you’re expecting to be able to jump straight in without learning the platform, think again. Building your own website, even with the most simple DIY website builder on the planet, takes time. You’ll be required to create pages, write meta titles and descriptions, upload images, write image tags, create links and much more. Ask yourself, is your time best spent messing around with the website or actually focusing on your business?
2) Your website will lack originality
If you choose to use a DIY platform, you will have access to the same templates, graphic designs or themes as every other user. And while you might be able to change colours or upload your logo – which you’ll need pre-designed and in the right format – there will be little to differentiate your website from the masses.
3) Websites created by DIY platforms are rarely Google friendly
A website is useless without visitors, so it’s going to be imperative for you that you’re able to rank on Google. Most templated websites created by DIY platforms are not optimised for search results. While the website might look OK on the surface, the programming and code can be clunky and the site can have extensive loading times, which is almost certain to destroy your rankings. In some cases, DIY websites aren’t even mobile friendly, in an era when the vast majority of website visitors will visit your website on their phone!
4) You will not really own the website
The vast majority of DIY platforms only let you create ‘your’ website on their web host. This has a multitude of risks. Firstly, if you’re struggling with search engine optimisation (SEO) due to the host being in a country or area different from your target market, you will not have the option to move your files to a host of your choice. Secondly, if the DIY website company goes out of business, so will its hosting and you’ll lose everything.
To summarise, if you’re running a professional business, you need a website design created by professionals. It might sound cliche, but when it comes to the web, you really do get what you pay for.
In the modern era, every business needs a website.
A website acts as a business’ shop window; it showcases the company’s core products or services, displays costs, and details how it is possible to reach out and get in touch should it be required.
However, what is equally important is ensuring that said website is not vulnerable to hackers. Not only is this essential because it will keep your business operational at all times, but it will also ensure that your customers’ vital data is not vulnerable.
So, how can you go about keeping your website safe, and why is it important?
Why you need to do it
As technology continues to update and evolve, it becomes absolutely essential for businesses to keep on top of their website security. This is important because, quite simply, it keeps information and data secure. Hackers and cybercriminals relish the opportunity to attack vulnerable websites and steal data that they can sell, or can use for other nefarious deeds.
How to do it
1. Keep software continually updated
This seems like an obvious first step to take, and that’s because it really is. By keeping all of your software updated, and by ensuring that all patches are installed as soon as they become available, you’ll be best prepared to deter would-be hackers.
2. Change your passwords routinely
One of the key aspects of keeping a website safe and secure is ensuring that you don’t keep your passwords the same for an extended period of time. Every couple of months or so you need to change your passwords, and ensure that everyone who needs access is aware of the change.
3. Keep file uploads to a minimum
Allowing files to be uploaded to your website by too many different people is a recipe for disaster. It is probably best that only trusted admins are allowed to upload files, and it is also vital that all files come from verified sources.
4. Utilise firewalls
Firewalls sound a bit old hat, but they are still incredibly useful. Once a firewall is installed, it will help to protect your website from any hackers, and will also ensure that no viruses are able to get through an infect your coding.
5. Get some security tools
Once you think that your website is as safe as possible, you should get some tools to test out the levels of security. Such tools are often referred to as ‘penetration tests’, and are designed to see how easy it would be for hackers to bypass your security protocols.
If you would like to know more about how E2TS can assist you then contact us.
“I know nothing in the world that has as much power as a word.” Emily Dickinson.
Having a website that performs brilliantly, a dazzling advertising campaign or polished presentation all pivot on the most important element – words.
The words we use in the digital age are just as important as when our ancestors ‘shared and liked’ stories around a campfire!
Content management in the digital arena
Technology offers many ways of communicating with target audiences, especially via websites. However, there are 1.94 billion websites online!
Having one that looks great, is not the same as having one that gets noticed and performs well. In a nutshell, your content is crucial to people finding and responding to your website.
This includes improving your SEO by including content on your website that’s fresh, dynamic and includes both short and long tailed keywords.
Your social media posts have huge potential to inform and effect a response; especially when you consider that Facebook alone has 2.27 billion active users every month (that’s around a quarter of the global population).
It still hinges on what you actually say though!
You can’t stay wordless
Finding sufficient content for ads, email campaigns, SEO-rich website text and social media posts can be a major headache.
Generating strong content can be a full time job in itself, particularly if you want to be sure of getting tangible result from your marketing activities. Not many organisations have pockets deep enough to recruit high calibre copywriters, who can soak up brand identity and dedicate themselves to creating ‘kick-ass’ content.
Benefits of using professional copywriters
Fortunately, it’s possible to commission professional copywriters to produce the regular content you need. These skilled individuals quickly get up to speed on your business aims, and produce text that’s powerful and effective.
They work with the spoken and written word daily. They study use of language, online trends, news and other forms of content. From this, they extract the words that have the best chance of engaging, educating, informing or influencing your audiences.
The last in that list is probably the most important. Professional copywriters can help you to persuade; to get your target customers buying, enquiring, registering or visiting.
They can also be the difference between high website traffic and no sales; and having robust lead conversion rates.
Contact the team at Erud IT, if you want a ‘word’ about spelling out your corporate messages with fresh and dynamic content.